Local people in need have benefitted from an increase in supplies through the Warwick District Foodbank this Christmas, thanks to a reverse advent calendar campaign by The Midcounties Co-operative.
Colleagues donated over 1,500 items during the campaign, filling donation boxes in head offices every day with supplies such as food and toiletries.
Foodbanks are expecting their busiest year yet, so The Midcounties Co-operative launched the reverse advent calendar to help bridge the gap and cater for the demand.
More than 20 hampers were prepared and delivered to the Warwick District Foodbank which will help provide a minimum of three days emergency food to those who are struggling in the area over the festive period.
The campaign forms part of The Midcounties Co-operative’s Regional Communities strategy, which sees members and colleagues come together to provide impactful and sustainable support for local community groups through volunteering and fundraising initiatives.
Dally Purewal, Leadership Team Ambassador at The Midcounties Co-operative in Warwick and Leamington, said: “An increasing number of people are turning to food banks in times of need, so we believe that it is more important than ever to donate food and other supplies to the community”.
“Everyone was motivated to be extra generous in the lead up to Christmas with the reverse advent calendar initiative, and the donations will help make a huge difference to those who need it most at this time of the year.”
Andy Bower, Operations Manager at the Warwick District Foodbank, said: “This donation is going to make a real difference and assist us in supporting people in need this festive period. No one should face going hungry, especially not over Christmas, and those supplies will help many a family in need.”